Website Designing Tips Before Development – A Complete Guide by Unovate
When it comes to building a successful website, design is not just about aesthetics — it’s about creating an experience that connects with your audience and supports your business goals. Before jumping straight into the development phase, proper planning and design strategy can save you time, effort, and money.
At Unovate, we believe that smart design begins long before a single line of code is written. Here are some expert website designing tips you should follow before starting development.
1. Define Your Purpose and Goals
Before designing your website, clearly define what you want to achieve.
Ask yourself:
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Is the website for selling products or showcasing services?
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Are you trying to generate leads, increase brand awareness, or provide information?
Having clear goals helps your design team at Unovate create layouts and features that directly support your business objectives.
2. Understand Your Target Audience
Your audience defines your design direction.
Research your target users — their demographics, preferences, and online behavior.
A business website for young tech-savvy users will differ from one aimed at professionals or local service seekers.
Unovate uses data-driven UX design strategies to ensure your site resonates with the right audience.
3. Plan a Clear Website Structure (Sitemap)
Before writing code, create a sitemap to visualize your website structure.
A sitemap helps you:
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Organize content logically
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Improve navigation
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Ensure users find information easily
This planning stage ensures a smooth user experience and improves your website’s SEO performance.
4. Focus on User Experience (UX) and Interface (UI)
Good website design combines beautiful visuals with intuitive usability.
Keep these points in mind:
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Simple navigation menus
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Readable fonts
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Fast-loading pages
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Consistent color palette and spacing
At Unovate, our designers emphasize UX/UI design principles to make sure every visitor enjoys a seamless journey.
5. Prepare Quality Content Early
Content planning is as important as design.
Decide your page content before development — homepage text, about section, service details, blog topics, and contact information.
Using SEO-friendly content ensures your site ranks better on search engines from day one.
6. Think Mobile First
More than 60% of users browse on mobile devices.
Design your website to be responsive, ensuring it looks and functions perfectly on phones, tablets, and desktops.
Unovate’s mobile-first design approach guarantees that your site performs beautifully across all screen sizes.
7. Optimize for SEO During Design
SEO shouldn’t be an afterthought.
Your website’s structure, content, URLs, and media should be optimized before development begins.
Tips:
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Use descriptive image alt tags
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Plan SEO-friendly URLs
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Create clear meta titles and descriptions
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Implement proper header hierarchy (H1, H2, etc.)
Unovate integrates SEO best practices right from the design stage to ensure long-term visibility.
8. Choose the Right Technology Stack
Selecting the right CMS (like WordPress, Next.js, or Laravel) or framework early helps align the design with the platform’s capabilities.
Our team at Unovate helps clients pick the best technology based on scalability, budget, and features.
9. Prototype Before Development
A clickable prototype or wireframe lets you visualize the final website flow before actual coding begins.
This helps identify design flaws early, saving time during development.
10. Keep Accessibility in Mind
Design your website for everyone — including users with disabilities.
Follow WCAG guidelines to ensure your website is accessible, readable, and navigable through screen readers and keyboard-only navigation.
Ready to Design Your Dream Website?
Get in touch with Unovate today for creative, user-friendly, and SEO-optimized web design solutions.
